Social Media B2B Statistics

  • The three most popular content marketing channels are e-newsletters (62%), print magazines (61%) and social media (49%). (Source)
  • At a corporate level, companies are most likely to be using Facebook (68%), followed by Twitter (55%), LinkedIn (43%) and YouTube (42%) (Source)
  • 46% of companies currently have a formalised social media policy, whilst 27% have informal guidelines. (Source)
  • 84% of companies think it is important to monitor what is said online about their brand, but only 1 in 5 have invested in tools to do this, with a further 29% planning to do so in the coming year (Source)
  • 86% of B2B firms are using social, compared to 82% of B2C. (Source)
  • B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. (Source)
  • Twitter is the most popular social media platform. More Fortune 100 companies are using Twitter than any other social media platform, according to the study.  77% of companies have accounts, up from 65% last year. (Source)
  • Companies are interacting more on Twitter. Last year, the Burson-Marsteller study noted that while Fortune 100 companies are using Twitter, they’re mostly broadcasting their messages. This year, the companies are engaging with stakeholders. The study found that 67% of Fortune 100 Twitter accounts are using the @ mention to communicate with people on the social network, and there was a substantial increase (78%) in the number of retweets from these accounts. (Source)
  • Fortune 100 companies have more Twitter followers. The average number of followers per account increased 241%. (Source)
  • Facebook use has increased by 13%. And the number of “likes” on these Facebook pages increased by 115%. (Source)
  • During the average 20-minute period in 2010, there were: 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)
  • Companies are giving their stakeholders a voice on Facebook.  Nearly 75% of Fortune 100 companies let people post comments on their Facebook walls.  Among U.S. companies, 72% with Facebook pages responded to people on the wall. (Source)
  • More companies are using “all four” social media platforms.  This year, 25% of Fortune 100 companies have Twitter, Facebook, and YouTube accounts, and maintain a blog.  Last year, it was 20%. (Source)
  • Asian companies are helping fuel the increase in social media.  The study said there was a 6% increase in Fortune 100 companies using at least one social media platform.  Among Asian companies the increase amounted to 34%. (Source)
  • 36 percent of Fortune 100 companies maintain blogs, the average number of blogs per company increased 63 percent. (Source)
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